As the global wellness market continues to embrace new uses for cannabis-based medicine, with innovative new products launching daily, minor cannabinoids are emerging as one of the hottest trends of 2021. With all the new brands on the market, however; it can be difficult to understand exactly what’s included in each product and how they work together to increase, or decrease the advertised results. The ‘entourage effect’ describes CBD products whose ingredients work together to deliver optimal effects, using terpenes and cannabinoids. Matching innovative new wellness products with each person’s specific needs is a growing demand in the industry.
The Raw Botanics Co. in San Diego is trying to fill that void by educating consumers about how to identify and understand what’s in the CBD products they consume, what the body really needs, and what it should be costing them. The new luxury wellness company’s co-founder Les Kollegian is also warning consumers to stay away from many of the leading CBD brands who sell low-quality, high-cost products with fillers and additives like melatonin and caffeine that boost effects but cause unhealthy side effects.
“People are being duped by brands selling CBD products that use cheap, less effective and sometimes dangerous ingredients to support the benefits they claim,” said Kollegian. “For example, CBD for sleep is usually paired with melatonin and CBD for energy is paired with caffeine. We want consumers to know what they’re choosing to purchase – and 90% of the melatonin in CBD and other supplements is synthetic and produced in Chinese labs. There is nothing natural about these products.”
New research on the ‘entourage effect’ shows that adaptogens may not only help the body deal with stress more effectively, but they may also help increase quality of life, improve longevity and protect neurological health. Raw Botanics pairs cannabinoids (CBD, CBN, CBC and CBG) with synergistic adaptogens such as ashwagandha, functional healing mushrooms and terpenes – including sedative terpenes to improve sleep, energy terpenes to improve energy, and immunity terpenes for healing.
The entourage effect provides an elevated CBD experience when the right ingredients work together for maximum impact. Terpenes play an integral part in this because they work directly with cannabinoids, providing superior results to relieve symptoms such as inflammation, depression and insomnia. Terpenes are a diverse class of hydrocarbons found in the essential oils of plants and used throughout nature as a self-defense mechanism. They also add enticing scents and flavors to products.
Exotic cannabinoids are non-intoxicating and can be used in topicals, edibles, and other products designed to promote sleep, relieve pain and inflammation, and reduce seizures. There are more than 130 unique cannabinoids found when harnessing the full potential of the plant. Adaptogens are traditional herbs and botanicals that help restore the body’s physiological functions. Together, adaptogens and terpenes help the body improve absorption of beneficial chemicals, including cannabinoids.
“Without question, synthetic products widely available on the market are far from healthy and not nearly as effective as CBD/CBN with natural adaptogens,” said Kollegian. “People who are purchasing them are also paying way too much for too little. It’s highway robbery that leading CBD brands are selling products mixed with Melatonin as a sleep remedy for $50 or more. Melatonin is both cheap and less healthy and less effective than CBD plus adaptogens.”
“We believe the future of hemp wellness products are benefit based formulas that utilize specific minor cannabinoids, terpenes, and synergistic adaptogens,” said co-founder Brendan Smith. “In order to offer the most effective products, each cannabinoid must be isolated and then paired with a complimenting set of terpenes and adaptogens. If the formula is done properly, the result will be an enhanced version of the entourage effect.”
To ensure they deliver only high quality, 100% natural products, The Raw Botanics Co. works with a California-based laboratory. Their newest line of wellness products features exotic cannabinoids, Custom terpenes, functional mushrooms, and adaptogens and match the most common needs of CBD users: energy, stress relief, sleep and immunity boost. They also offer the only non-ingestible CBD pillow spray designed to improve sleep on the U.S. market.