The Source Holding, LLC, a leader in the cannabis industry, has added Tina Ulman as director of brands to its roster of leadership. Ulman joins The Source with a wealth of knowledge and expertise for this role.
As a new addition to The Source team, Ulman will lead the wholesale efforts and provide the leadership necessary to execute business development and branded sales. When asked about her new role, she said, “I am humbly honored to join The Source team as their director of brands. As one of the most conscientious cannabis companies in the market, I am excited to come aboard and amplify the company’s brands and their commitment to investing back into the community. I am a huge fan of the values and products of the company and look forward to being a part of their winning team.”
“Tina is a key addition to our leadership team. She brings a tremendous breadth of marketing experience in the cannabis industry and we’re thrilled to have her lead our brands,” said The Source Holding’s CEO and president, Simon Nankervis. “With her expertise in branding and corporate social responsibility, I am confident that Tina will help us continue to grow and strengthen the CAMP brand while leading our efforts to expand on our vision for a more equitable cannabis market.”
A UNLV graduate and resident of Las Vegas for 10 years, Ulman has served the cannabis industry through various roles which simultaneously contributed toward the growth of the Las Vegas and cannabis communities. Ulman also worked closely with Assemblyman Yeager to push for reform of current DUI laws and social consumption venues. For her dedication to the growth of the cannabis industry, she was awarded the 2020 and 2021 Cannabis Activist of the Year for Las Vegas and was recognized as one of the most influential women in the industry by Vegas Cannabis Magazine.
Ulman is a co-founder and president for the Chamber of Cannabis, a 501(c)(6) non-profit organization that’s focused on inclusivity, connecting industry professionals and building relationships with political and judicial leaders. She was recently appointed to the Cannabis Compliance Subcommittee on diversity, social equity and inclusion, and served as the brand manager for Old Pal, one of Nevada’s top-selling brands.