Starting a business in a well-established industry is tough. Between start-up costs and all of the decisions that have to be made, your stress level can reach never-before-seen-heights and stay there for quite some time.
Beyond all of that, you have to have considerable expertise in – or at least knowledge of – the industry you’re seeking to enter. This knowledge can be plentiful when it comes to industries that have been around a long time. But what do you do if the industry itself is almost as new to the world as you are to it?
This is a dilemma that many who are looking to get into the cannabis space come up against. After decades of prohibition, there is relatively little information available on how to start and grow a legal cannabusiness.
And on top of lack of information are the mounds of regulations and restrictions those in the cannabis industry have to deal with. Take California, for example. If you’re looking to open up a Marijuana Dispensary In California, there are a lot of steps to go through.
According to the folks at Dispensehemp.com, your first step should be figuring out exactly why you want to get into the cannabis industry and if the industry is the right one for you. Considering all the work you need to put in, you better make sure this is the place you want to be for the next several years.
Once you know that the cannabis industry is the one for you, you’ll have to familiarize yourself with the rules and regulations of your state; in this case, California. You’ll need to know the laws that will govern what you are trying to accomplish, and you’ll need to complete and submit all the relevant documentation.
You will also need to know all you can about the market you are entering, your competition, and the best way to position yourself for success. After that comes getting all the supplies and inventory you will need, with an eye toward the balance between what you think is important to sell and what your target consumer base demands. When it comes to a marijuana store, there are decisions to make when it comes to smokable flower, edibles, vaporizers, etc., all within the confines of state laws and regulations.
You can begin to see just how much needs to be done; everything we’ve discussed so far happens before you even open your doors. If you’re growing marijuana, there is even more time involved before you have a product to sell. For retail stores, there is getting and setting up a location.
Once you’re open, your job is not done. In fact, the next phase is just beginning. Marketing will be a major part of what you do. You have to stand out and let people know why they should come to your location as opposed to others.
This is by no means a comprehensive rundown of what you need to do and know, but you get the idea. For more information, check out Dispensehemp.com and peruse their vast inventory of information and links.
Disclaimer: This article is intended for information and entertainment purposes only and is not intended to reflect the specific views of the publication.