A quick Google search and it’s easy to see that many people run into a common obstacle when it comes to CBD consumption: the unpleasant and bitter taste. CBD tastes earthy and bitter due to a variety of reasons, however mostly from the terpenes (which account for the odor and taste in all plants) and the naturally bitter taste of the cannabidiol compound. Many people find it difficult to get past the unpleasant taste, ultimately hindering them from enjoying the many benefits of CBD, such as stress relief, temporary pain relief, improved muscle recovery, neuroprotective properties, anti-inflammatory benefits, and more.
There are plenty of home remedies attempting to mask the taste of CBD by simply adding other flavors, such as using mints, brushing your teeth prior, and taking it with a snack or drink, but, until now, there has yet to be a CBD product that addresses this issue directly. To that end, CBD American Shaman – the company I founded and one of the largest CBD retailers in the US with over 300 locations – has developed a proprietary CBD blend that is flavorless and water-soluble, so consumers can effortlessly enjoy all that CBD has to offer without the bad taste.
With consumers in mind, the CBD American Shaman team went through years of vigorous research and development to enhance palatability of our CBD products. The product is truly the first-of-its-kind on the market, and utilizes all-natural fruit extracts to cancel out CBD’s bitterness. The special blend of ingredients forms a weak bond with the bitter compounds, making it too large for the bitter receptors on the tongue. Additionally, it stimulates the tongue’s sweetness receptors to help mask the negative, bitter taste often associated with CBD. And these beneficial changes to the formula don’t impact the effectiveness of the CBD – the results are unaltered as the bond dissolves in the digestive system with no effect on the bioavailability of CBD.
As more people become aware of the numerous benefits CBD has to offer, the industry will continue to thrive and innovate. This is just one example of the exciting innovations happening everyday in the CBD industry. Consumers can expect to see new ways to consume CBD as well as improved formulas to maximize efficacy. The first anti-bitter CBD product to ensure smoother consumption is just the beginning of what this industry has to offer.
For more information on CBD American Shaman’s premier anti-bitter, water-soluble CBD products please visit our website.
About Vince Sanders and American Shaman
Vince Sanders founded CBD American Shaman in March of 2015 in Kansas City, Missouri as a way to help with the discomfort many cancer patients experience. Since then, Sanders has built CBD American Shaman into a team of doctors, chemists, lawyers, and advocates. Sanders pioneered the use of nanotechnology in the hemp industry to enhance the plant’s health-supporting effects and to increase the bioavailability of CBD.
CBD American Shaman produces high quality cannabinoid tinctures, creams, pet products and more. CBD American Shaman is certified by the US Hemp Authority for its manufacturing and quality control standards. Currently with 365 locations offering their premier CBD products, American Shaman is one of the largest CBD retailers in the United States.