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High Rollers Dispensary Banks on VIP Experience

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Image Courtesy of Chloe Sommers

High Rollers cannabis dispensary is not your average pot shop. With their grand opening last week, the self-described ‘premium shop’ hopes to attract the VIP’s of Pearl Street, one of Denver’s artsy and unique boutique neighborhoods.

The modern interior fits right into the neighborhood, echoing the design of neighboring hot spots like Stella’s Coffee and the Sushi Den. “We want to acclimate to the area,” said Luke Ramirez, co-owner of High Rollers.

They believe customers will like the atmosphere and natural light from the frosted windows – something unusual in a pot shop.

“I think our typical customer could spend a lot of time here, as we are prepared to spend as much time with a patient so we can understand their needs,” said Ramirez.

High Rollers caters to patients looking for ‘pure products’ without butane and other heavy metals that can be used in the extraction process for concentrates and edible products.

They promise to provide a ‘personalized high-end experience’ with organic, pesticide-free flower, and no artificial sweeteners or boosters in any of the products they carry.

Expect a variety of CO2 and water-based hashes, a line of CBD products, and topicals.

The cannabis dispensary also has a system that keeps notes on patients’ likes and dislikes – with their permission, of course. The innovative approach to dispensing helps to narrow down the best strains for the patient. “Most consumers know the profiles of cannabis they like, and we will train our budtenders to direct them to the right medicine accordingly,” Ramirez said.

High Rollers wants to step outside their dispensary and into the community. In line with their local aspirations, they plan on sponsoring community events, and display art from local galleries.

For now, the VIP experience is for medical marijuana cardholders only. Looking toward the future, High Rollers is working on their own cultivation facility to eventually line their shelves with their own flower.

High Rollers hope to be open for recreational users, including tourists without a medical card, by April 20.

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