In a consumer culture, successful companies have to do a lot to stand out. Their efforts come in many forms, from promotions to discounts to sharing their reviews from customers online.
Yet – in all the years that companies have been selling products – there are few things that can inspire confidence in a product like a lifetime warranty. It shows that a company has so much faith in their product that they know the cost of replacing it will be low since it works so well for so long.
The folks at O.pen know all too well about having confidence in their product; that’s why all of their products come with a lifetime warranty. “If your O.pen stops working for any reason—storm, earthquake, zombies, whatever—return it to us or your dispensary for a brand new replacement. Please contact your dispensary to make sure they have your device in stock, and allow returns. In store replacements are at the discretion of the store,” it says on their website. And if you’re not near a dispensary, you can contact O.pen for a replacement as well; even if you just don’t like your pen, they want to find a solution for their customers that is satisfactory.
A company with inferior products would never offer to replace them for any reason – the cost would just be too much and they would soon be out of business. O.pen, on the other hand, has been in business since 2012 when the company was started by a group of six dispensary owners and growers.
They wanted to create better oil and higher-quality vaporizers to meet a growing consumer demand. They also wanted to make products that promote wellness and a healthy lifestyle. As the medical and recreational markets continue to grow, O.pen is poised to be a leader in the industry for years to come.
The story of O.pen contains many great lessons for those thinking about starting a company. You have to start with a good foundation, then work to build on that solid foundation every day, and be willing and able to grow and adjust to shifting market demands.
And if you really have confidence in your products, be willing to put your money where your mouth is, as the saying goes. If you believe in your product enough to back it for a lifetime, it will give consumers the confidence to invest in your product by buying it and using it in their everyday life.
If you don’t believe in your products as a company, why should consumers?