Mike Bibbey is the Vice President of Marketing at Ethos Cannabis. Mike has over 20 years of experience in consumer marketing across multiple retail product categories. He most recently led analytics and business operations for Fanatics, a leading manufacturer and retailer of licensed sports products, focusing on consumer behavioral analytics, mobile channel development, and marketing attribution. Mike has also led marketing efforts for retailers of home furnishings and gourmet food gifts with a direct-to-consumer focus. Mike holds an MBA from the Kellogg School of Management at Northwestern University.