As the Vice President of Global Sales and Marketing, Filip Keuppens, acknowledges the name The Pickle Juice Company may be limiting. Having nothing to do with cucumbers, the innovative brand uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle that initiates cramping. Pickle Juice’s organic, briny beverage is the only scientifically backed solution to prevent muscle cramps.
Pickle Juice is just the kind of no-spin, real deal, game-changing product Keuppens loves to bring to market. Indeed, the beverage has highly research, study-backed benefits. Still, Keuppens knows the brand is delivering on results when (unsponsored) elite athletes are televised chugging Pickle Juice on the sidelines. With a background rooted in sales and operations management along with managing teams in e-commerce, club, specialty and grocery classes, Keuppens’ experience is driven by solution-based products and innovation.
Storytelling is also part of Keuppens’ toolkit. Prior to joining Pickle Juice, Keuppens served as Director of Sales with 20th Century Fox, and Key Account Manager with Warner Home Video, which taught him the value of testimonials and 3D messaging. His approach with Pickle Juice is not just touting product properties, but also offering consumers a visualization exercise in performance achievements and rewards. Keuppens understands the athlete brain as the Coach and Director of Rugby with the Dallas Rugby Football Club, and the 7s Competition Commissioner with the Red River Rugby Conference. He currently resides in Dallas, Texas.