Amanda Byrd is the Chief Marketing Officer of Philter Labs and head of the company’s philanthropic arm the PHILTER Project. With an instinctive ability to craft precise brand narratives and architect strategic roadmaps for both legacy brands and technology startups, Amanda is known for building and nurturing recognizable brands. Media companies, technology startups and consumer electronics innovators have excelled through her leadership in smart sales strategies, IP licensing and creative brand messaging. Earlier in her career, Byrd was the brand manager and merchandising director responsible for the successful global rollout of the Hustler Hollywood retail chain as well as building a profitable licensing program for Penthouse following its bankruptcy. Byrd is known for her expertise in developing a company’s core strengths, identifying areas of growth and tailoring brand messages that significantly impact consumer behavior.